The Internet is here to stay. It has revolutionized everything we do from the way we communicate with friends and family, share information, network, shop, monitor our finances, get the latest news and entertainment, and of course, the way companies and individuals are doing business. Leveraging the awesome power that this technology has to offer is an absolute necessity to stay competitive in today's market. An Internet marketing plan allows you to define your potential market and maximize your chances of success. Whether you are marketing a product or service of your own, or someone else's as an affiliate, the concept is exactly the same. You need to target your most likely customers amongst the hundreds of millions of people who are surfing the net every second, and get them interested in what you have to offer. Let's look at some things you must consider when planning your Internet marketing plan.
Your Internet attack plan can be broken down into two fundamental components. The first is to have a simple yet effective website where you can advertise what you are marketing and the second is to drive as much targeted traffic to your website as possible. You can have the most amazing website but if no one sees it, you're done. Internet marketing does not need to cost any money, at least not in the beginning stages of your online marketing campaign. All you have to invest is time and energy and to do it consistently. There are plenty of great methods of driving targeted traffic to your website that are absolutely FREE. I will discuss several of them in more detail soon so please stay tuned. Now back to the plan. Whether you are in direct sales or in network marketing, the following items will help you be more successful in the Internet Age. Start by carefully assessing your clientele's specifics such as the target age group, income level, educational level, and the reason for them to be attracted to your website.
Once you have answered these key questions you must design your site to meet their needs. Custom fit your website to their tastes and pique their curiosity so you can keep their attention. There are so many interesting websites and businesses out there that you have an extremely short window of time to make a special connection with your viewers. The objective is to turn as many interested viewers into A) customers for your products/services and B) members of your team if you are seeking new business partners. Make sure you have all of your contact information clearly visible on your site so your prospects can reach you anytime and more importantly have some way for you to be able to get their contact info such as a guest book or mailing list that they can subscribe to by simply entering their name and email address. Build trust with your clientele and never be pushy. This in turn will build loyalty, and they will want to come back. This is the essence of ''Attraction Marketing''. Keep in touch with your mailing list members by sending them pertinent emails with updates on your business and other interesting information, ideas, thoughts of the day etc...By having presented your business in a concise manner and gotten targeted traffic to view your site you will have succeeded in exposing brand new people to your business that you would never have otherwise.
Building your list of contacts is key to having success so you should always be mindful of how will you gain new customers and/or recruit new business leaders, or both. Will your website need a shopping cart for all e-commerce needs? What about a secure server certificate? Will you need to accept major credit cards or will you work through a third party? Designing your website with the customer's ease in mind will make them that much more open to doing business with you. The old fashioned way of doing direct sales and MLM has been proven to work time and time again. The business model is sound but results often take a long time and unfortunately many people quit before they get them. A strong online presence can significantly aid in increasing your productivity in less time. Complementing the old school approach with a cutting edge modern Internet marketing one will only benefit you and your business by letting the floodgates of the Internet burst open and shower you with all of its wonderful possibilities.
Gopal (The Musical Mad Scientist and Entrepreneur)
[ezinearticlesdotcom]